Sinoah customer’s voice—How does Ms Wang enlarge her funiture business so fast ,the showroom area enlarge from 230m2 to over 800m2 within a shot time!

Reduce the error rate of custom cabinets, just so fast!

In July 2020, Ms. Wang expanded theSinoah store in the Eurasianshopping mall in Chaoyang District, Changchun City, Jilin Province for the third time. From the original 230 square meters, it has gradually expanded to more than 800 square meters. At the moment of the epidemic, when the business of the store is becoming increasingly bleak, why can Miss Wang go against the trend and make the business bigger and smoother? In her own words: attract customers with appearance and retain customers with details.

Ms. Wang is a designer. Among the many supplier brands, she took a fancy to the cabinets of theSinoah -Noah Yijia brand at a glance. Whether it is a literary wood color, a quiet beige, and a low-key gray, they all give people a full sense of luxury. . But the many years of experience in operating custom cabinets finally made her chooseSinoah -Noah Yijia and continue to grow bigger because of the lower error rate than other factories!

In the past, she began to worry about whether the installation could be successful at the first time, whether there would be problems with the details, whether the factory could solve the error in time, and whether the customer was dissatisfied and worried about deductions, etc. The main problem that customers are looking for is actually just a low-level error of the product, such as: product parts are "spareparts are missing", the color is wrong or the color difference is obvious, the hole position of the board is wrong, the product parts are pulled and conflicted, and the door panels are different in height. Or the size of the door gap is different...

The needs of customers vary widely. The characteristics of customized production determine that the production arrangement is uncertain, so errors in customized production are often inevitable. However, the accumulation of small mistakes will affect the big problem of whether the dealer can continue to operate. Many people think that the error of custom furniture is a factory error. In fact, the error of custom products is more caused by system errors, process errors, and management out of control:

1. There are no rules for store sales orders. As long as the customer requests, they will agree. In fact, some non-standard requirements are very troublesome for factories to deal with.

2. Insufficient communication in the process of reviewing drawings, placing orders, and scheduling production, how to accurately translate design requirements into production requirements.

3. The professional level of designers varies. Many people mistakenly think that they are designers who can use computers to draw. In fact, they are not. A good designer must have technology and art, and must understand the product structure of the enterprise and the art of design in order to guide customers.

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5. The professional level of workshop workers is the key to determining product quality and reducing errors.

6. The production orders of customized products are different, and the required equipment is also different, which requires multiple equipment matching and adjustment.

7. The standardization degree of plate parts is low, the product process system is not standardized, and the plate parts are not universal and interchangeable.

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In order to reduce the error rate of customized products,Sinoah-Noah Yijia has introduced a series of effective measures through continuous attempts:

1. Establish a corporate supervision system

The professional awareness of the person in charge of each link is very critical. Without supervision and guidance, people will not consciously do a good job. They will organize analysis meetings in a timely manner for wrong cases to form experience and guide promotion.

2. Establish an enterprise error reduction system

Use cases to analyze mistakes, formulate problem points into manuals and train relevant personnel, especially new employees.

3. Establish an information management system

Most of the errors in custom furniture are errors in information transmission. The best way to solve this problem is to use the information system, combined with the existing mature management software, to develop a customized enterprise management system.

4. Establish a small team working mechanism

The more processes for customizing furniture, the more links need to be supervised and controlled; the more people working in the same process, the greater the chance of management errors. Turning large teams into small teams not only reduces the error rate but also reduces the difficulty of employee management.

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Only by solving the pain points of customization problems,the dealers have no worries and can achieve long-term and stable cooperation.